Among the Bay Area's most productive MCs stands Philthy Rich. An East Oakland native, he has issued dozens of mixtapes, albums, and stray tracks from the late 2000s onward, among them the early releases My Block: Welcome to Sem City (2008) and the Billboard-charting Kill Zone (2012) as well as Real N-ggas Back in Style (2016), which contains the hit "Make a Living," and Motivational Purpose (2022). Beyond the stark street narratives that mark much of his work, motivational strands run consistently through the rapper's catalog. Because Rich only began amassing his vast output in his mid-twenties—well after the point at which he once expected to be gone—his listeners have embraced his uplifting rhymes with the same intensity they bring to his harder-edged material. Over time he has joined forces with Bay Area icons such as Too $hort, E-40, and Keak da Sneak, alongside notable guests from across the map that include Jim Jones, Paul Wall, and Tee Grizzley.